7 SEO Tips To Optimize Your Video Marketing Campaigns

Modern internet users are primarily visual thinkers and listeners, which makes video marketing a very powerful promotional channel.

By boosting it with search engine optimization (SEO), you can make the most of your video marketing strategy and reach a large number of interested people - potential customers.

Here are some proven tips to help you make your video campaigns SEO friendly and thus better ranked and displayed.

As all other businesses are going online these days, the competition for good income over the internet is getting tougher.

At ClicksBazaar we are the leading and best seo company in Delhi NCR and are known for enhancing brand visibility for individuals, startups, and well-established organizations.

Our reliable, results-oriented search engine optimization services are worth hiring. We can help you get your top business keywords on top search engine results pages (SERPs) by following white hat SEO strategies.

We believe in genuine techniques to promote online businesses that never harm them, even in Google algorithm updates.

7 Tips For Optimizing Your Videos for SEO

1. Ensure Your Video Is Ready for Promotion

Although video marketing and SEO are a strong team, your strategy will not work well if your videos do not match viewers' preferences and platform requirements.

Before embarking on the SEO work, make sure that your video is ready for promotion. Use the following checklist:

It’s up to 10 minutes in length: 8 to 10 minutes is the ideal video length to achieve your marketing goal. This is long enough to share the main message, but short enough that users won't get bored.

The format of your video corresponds to the platform: For example, YouTube is not the best place for vertical videos. IGTV would be a better option in this case and vice versa.

Your voice-over is clean, and the music corresponds to the mood and the goal of the video: Poor quality voiceover and inappropriate music can cause users to get frustrated and drop out of the video very quickly. Also, make sure that you are not infringing on a copyright.

Your video reflects your brand style and tone of voice: This point is important to make an overall impression across all your marketing channels.

2. Come Up With an Optimized but Meaningful Title

Your video title is equally important to inform viewers of its essence and to allow search algorithms to rank it according to users' search queries. Therefore, you must find the perfect balance between SEO and getting your main message across.

In the case of your video title, long-tail keywords will help you with this task. Statistics show that key four-word queries account for 50 percent of all searches, so here's the opportunity to improve the title, convey the essence of the video, and keep the title within the 60-character limit.

3. Optimize Your Video Description

Improving your video description is another chance to get a higher ranking for your video. However, keep in mind that SEO-optimized video description is not a direct ranking factor. Views are what SEO matters!

The proven way to improve the ranking of your videos with descriptions is to motivate people to watch them till the end. Note that the description space for YouTube videos is limited to 1,000 characters (about 200 words), while users only see the first three lines of text.

Use these three lines of visual text to talk about the value and benefits your users will perceive. You can also put a link to your website in the description to get another backlink and improve your website's ranking.

4. Add a Transcription and Subtitles

Copying your video is one of the most efficient SEO strategies for improving video marketing results. Copying your video allows search engines to "read" and understand the content of the video and find out which search query best matches your message.

Also, this approach will allow users to view your video in a sound-sensitive environment. Therefore, you will not lose any clients who might be willing to see you but, for whatever reason, they cannot at the time.

Create video scripts with SEO in mind. Let yourself be guided by the basic rules of writing SEO scripts so that your video script is useful and do not forget to enter the keywords. Use topic-specific keywords naturally and distribute them evenly throughout the script body.

Finally, add subtitles to allow users to enjoy your videos in their native language.

5. Upload a Custom Thumbnail Image

The first visual impression is important for videos. The thumbnail should make the video attractive and interesting while motivating the users to watch it.

Videos with custom thumbnails get 30 percent more views than clips without them. So, this is your chance to stand out! Create custom thumbnails for your videos to increase views and positively influence user behavior.

FYI, creating a custom thumbnail is not too difficult. For example, you can use Canva to create a unique thumbnail with its easy-to-customize templates.

6. Use Video-Specific SEO Tools

Google and YouTube search engines share common algorithms. YouTube, after all, is a Google product. However, when working on an SEO-backed video marketing strategy, using YouTube-specific tools makes more sense compared to traditional SEO tools.

eg views).

So vidIQ will be helpful in researching your YouTube competitors and managing your YouTube channel.

With these tools, you will easily increase the number of views, likes, and shares, which are the most important ranking factors on YouTube.

7. Add a Compelling CTA

A call-to-action (CTA) is an essential component of making your videos rank better and motivating your users to take targeted action. Depending on the intent of your video, your CTA will be different.

Here are some practical tips:

• For an explainer or explainer video, you can add a call to action that suggests users visit your website to learn more about your solution.

• For an entertaining video, ask users to like and share it as these are positive signs of user behavior that will help your channel thrive.

• For a promotional video, provide a promotional code at the end of the video or share it in the description for viewers to use.